Discover® Student Card Art– Influencer Campaign
In 2022, I teamed up with Discover® Financial Services to design a brand new Discover® Student Card and promote the Discover® Student Cards by creating a series of original TikTok, Instagram, and Twitter Content. I created 6 unique designs, working with a team to choose a final 3 to move forward with for a consumer vote. Through this campaign we increase awareness of the Discover® Student Card and drove applications by engaging a target audience demographic of college students with little-to-no credit history. At the end of the vote, my Fluid Art "Swirls" design was selected as the winning permanent card design. As a result of high demand, we surprised audiences by revealing my Rainbow Frogs design was selected as well. Both designs are now available on all Discover cards and it is truly surreal seeing my designs come to life on actual Discover® Cards! See my process, more of the campaign, and the aftermath of it below!
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