Aura Headache Relief– Product Design and Advertising

Aura Headache Relief is a multi-faceted passion project inspired by my journey growing up with severe Migraines and headaches. The first part of the project focuses on branding, identity, and packaging design. The second component brings the product and brand into the world of advertising through personal photography, editing, and layout. In this project, I aimed to push the boundaries and norms of classic essential oil design and marketing. I did this by taking them outside of the medical space and creating the unexpected. Making my target audience adolescents and Gen-Z meant finding a way to make essential oils fun, youthful, and cool. View my case study to learn about my full process, including background, research, problem solving, and how I got to my final product.

View Project Case Study