Challenge: Essential oil brands often feel clinical, outdated, and disconnected from younger audiences.
Brief: Create a headache relief brand that resonates with a younger generation inspired by my own experience with chronic migraines.
Approach: Reimagine essential oils through bold branding, elevated packaging, and lifestyle-driven advertising.
Process: Conducted research into migraine sufferers, explored naming and identity systems, designed the packaging, art directed original photography, and created a campaign that brought the brand to life across multiple touchpoints.
Impact: Challenge the conventions of wellness packaging and moved headache relief beyond the medical aisle by creating a vibrant, modern brand that feels aspirational, expressive, and designed for Gen Z.
The Product
the ad campaign
