


My client for this campaign is Chewreal's Chewy cereal. An important goal for my client Chewy was to differentiate themselves from their competitors. My big idea for this campaign was "It's chewy time– anytime, anywhere". Focus the ad on Chewy not only being an at-home breakfast cereal but a great food choice for any time of the day, wherever you are. In my 3 ADLOB's, I thought of ways to exaggerate this idea of Chewy cereals being included in completely out-of-place settings.