So Fly Travel Breakfast Cafe– Branding & Identity

So Fly: Breakfast wherever you are, is a travel/airplane-themed breakfast all-day cafe I created. I was inspired by my love for traveling and my absolute awe for looking out the window every time I fly (which of course results in many many photos). Additionally, breakfast is a meal that is close to home for me, in that breakfast for dinner is one of my favorite family traditions. In my brand, I aim to tie together this idea of travel and exploration/ distance with the feeling of home, warmth, and locality, while maintaining a modern and bubbly aesthetic overall.

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