Jr. Knicks Rebrand

At the start of the 2024-25 season, I had the opportunity to fully rebrand and run lead on the year-round Jr. Knicks Brand Campaign. Jr. Knicks is one of the largest NBA youth programs and a direct pipeline to Knicks fandom. This campaign successfully connected our Jr. Knicks program to the larger New York Knicks global brand while maintaining a more youthful look and feel. The rebrand consists of a new logo, color system, font kit, textures, photo treatments, and updated print signage/ apparel. In addition to design, I came up with activations and social content series such as Lil Knicks, Knicks Dictionary, "How to Play", and contributed as a program photographer/ editor.

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