Jr. Knicks Rebrand 2024
This season (2024-25) I had the opportunity to fully rebrand and lead the year-round Jr. Knicks Brand Campaign. Jr. Knicks is one of the largest NBA youth programs and a direct pipeline to Knicks fandom. This campaign successfully connected our Jr. Knicks program to the larger New York Knicks global brand while maintaining a more youthful look and feel. A major goal here was to create a brand toolkit that feels lighter and more fun while maintaining clean design systems that will appeal to kids and parents of all ages. In addition to design, I came up with new activations and social content series such as Lil Knicks, Knicks Dictionary, and "How to Play". Key design updates include a new logo, color system, and special photo treatments.
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