Brief: Create a card students would actually want to carry.
Approach: Reimagine the traditional credit card through bold illustration, vibrant color, and designs that felt expressive, memorable, and uniquely collectible.
Execution: Designed original card artwork and partnered with Discover to bring the campaign to life through social content, influencer marketing, and post-launch creative across digital and print.
Result: The integrated campaign reached over 75 million consumers, and my artwork remains part of the Discover card portfolio today.
The final Product
The campaign that got us there
how did people respond?
behind the scenes
