Brief: Celebrate the Knicks’ 2026 playoff run by creating fan giveaways that capture the energy of New York and bring the excitement beyond the arena.
Concept: Turn playoff giveaways into a city-wide expression of fandom through bold, recognizable designs created for T-shirts and rally towels distributed throughout the Knicks playoff run.
Impact: The designs became a visible symbol of the playoff experience, appearing throughout New York and uniting fans across the city as the Knicks celebrated a championship season.
The New York Times front page feature 5.23.2026
Round 1 giveaways
Round 2 giveaways
Round 3 Giveaways
Playoffs Brand Spot (shirt feature)
Beach Rally Towel
Championship Parade Shirts
Appendix
