




Almost everyone wants to look cool in some way or another, especially when it comes to their clothing. Since there are many definitions of cool, I took inspiration from my own view. Merging themes that represent different aspects of my personality, I played with the words ‘do not’ and donut. The words ‘do not’ represent angst and attitude, while the use of donut imagery adds on a quirky, humorous aspect that will be cool for people to relate to and represent their own ‘do not’s with.